Originally published in issue 37 of Ferment Magazine, March 2019.
This article looks at some of the most successful brewery Twitter accounts and examines the personalities behind them.
People have been talking about beer for as long as other people have been brewing it. That’s just human nature: we love to share our thoughts on what’s good, what’s bad, what’s new and interesting. But with social media, that talk is amplified and shared much more widely and instantaneously than ever before.
I talked to Doreen Joy Barber at Cloudwater, Miranda Hudson at Duraction, and Patrick Jones at Pilot.
Some drinkers treat breweries on social media as a free service, there simply to enable them to live their best beer nerd life. They fire off a question or complaint but don’t stop to think about the time and effort needed to run a company account.