Cheers to AFBs
Published 2 September 2020 in Brewer & Distiller International magazine.
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In this article I look at alcohol-free beer and examine how the beers and the markets are maturing.
One phrase cropped up again and again while I was preparing this article. Whether I was talking to brewers, to retailers or to drinkers, when I asked them to describe past experiences of alcohol-free beers (AFBs) they all had the same answer: it tasted like s**t. But over the years there have been many innovative developments in AFBs…