#FOMO and the Instagram IPAs – SommBeer

“I see these beers all over Instagram: tall cans next to stemless tumblers filled to the brim with little or no head, looking more like orange juice than beer, out in the bright sunshine against a perfect blue sky (where of course such heavily hopped beers will very quickly become lightstruck – or skunked if you prefer).”

Written by me for SommBeer.

#FOMO and the Instagram IPAs – SommBeer

Leave a Reply

Your email address will not be published. Required fields are marked *