Anthony Gladman

This is my About Me page. You might be expecting to read about my likes and dislikes. Or if I’m feeling a bit more switched on, my awards and accomplishments.

But I bet what you really want to know is…

Why should you work with me?

It’s a fair question, so let’s address it. Am I the right person for your project?

I could be.

Here’s the short answer:

I’m an award-winning drinks writer, with a lifetime’s experience of using the right words to get results.

Convinced already? Great!

Let’s talk about the next job I could do for you.

BOOK A CALL

A consummate professional with real flair

Anthony is a consummate professional. His writing is always 100% on-brief, impeccably researched and, most importantly, has real flair. If I want to be sure a job is done right first time, I give it to Anthony.

Richard Croasdale

Editor, Ferment Magazine

A pleasure to work with and to read

I’ve had the pleasure of commissioning a range of long- and short-form stories from Anthony for Good Beer Hunting, and he has been a consistent joy to work with, throughout the editorial process. His writing balances reporting and storytelling with real prosey verve, and his investigations into the producers, beverages, and traditions that shape Britain’s contemporary drinking culture have been beautiful, important pieces of work that have deserved all the acclaim they’ve received.

Claire Bullen

Good Beer Hunting

He understood exactly what we needed

We knew we wanted to work with Anthony and we love his style of writing. He understood exactly what we needed and how we needed to say it. His timing is impeccable too. We hope to work with Anthony many times again in the future.

Linda Birch

Brewery Market

Accomplished beer writer

Anthony is much more than an accomplished beer writer. He is a beer lover. This is abundantly evident in his work, which I always look forward to devouring when I see his name at the top of an article. I look forward to working with him more over the coming years.

Matt Lane

BeerBods

If you want a longer version, read on.

Portrait of Anthony Gladman, drinks writer, taken in a bar with shelves of glasses and bottles in the background — Anthony Gladman, Drinks Writer

Wordsmith for life

I have always had a natural feel for language. I'm one of those people who think through their fingers and a keyboard — or better yet a fountain pen and some nice paper.

Arranging words is how I make sense of the world. So it's hardly surprising I've worked with words my whole life.

I spent almost 20 years as a book editor in the publishing trade. You can still hire me for copy-editing and proofreading. I promise to be both merciless and gentle: ironing out errors and inconsistency without trampling over tone or feel.

I enjoyed working in the publishing world, but writing was always my first love. Five years ago I reached a point where I wasn't getting to do enough of it.

So I took the leap into freelance writing. I've never looked back.

I use language that gets results

The copy in your design isn't just fluff to drive SEO or fill empty space.

It's your chance to convey an idea or a feeling.

The right words you can get someone else to see the world the way you do. Even if only for a short while — just long enough to click a button or pick your drink from a menu.

I can give you powerful, persuasive short-form copy.

social media posts
product descriptions
tasting notes
even down to what button text will get you the best results

Or maybe you want something that will last longer — to speak to someone on a deeper level and build a relationship with them. I can shape your message so it's easy to swallow and goes down like honey.

I can write you long-form copy.

blog posts
video scripts
articles
white papers
even ebooks to cement your position as an authority in your field.

We're all busy people. The ones who matter to you most — customers, competitors or peers — are no different. With your message an my words they'll make time to listen to you.

I specialise in writing for the drinks trade

I'm an award-winning drinks writer.

I can write on anything (and do if the price is right), but drinks is my main gig — and has been for five years. That way I get to combine two passions at once.

I love the drinks trade. I know the drinks trade. I understand the people who work in drinks, and the people who buy your products. It runs deeper than simply liking a pint down the pub.

Here's why I'm different:

I really know beer

I am a Beer Sommelier, one of only a hundred or so in the UK, and an international beer judge. I'm also a member of the British Guild of Beer Writers.

My sommelier training means I am skilled at communicating about beer and guiding people through its flavours.

In the time between your first sip your last I can teach you to look your beer in a new light, and appreciate what you're tasting on a deeper level.

I can carry this through to the screen or page too, so look no further if you need someone to bring your beer to life in people's minds.

Always looking to improve

I don't like to rest on my laurels. I'm always hard at work learning more about the drinks world.

I have a WSET Level 2 award (with distinction) in spirits and am training to become a Cider Pommelier. I have written about whisky, perry, amaros, vermouths and more.

I'm always working on my writing too.

That might mean sitting down and cranking out the words. I write at least 300 words a day, every day. No exceptions. (But it's often more.)

Or it could be reading books on grammar, rhetoric, copywriting, journalism, and style.

And because writing is a broad church I also take in TV and radio scripts, poetry, fiction and narrative non-fiction.

This means I draw from a deep well when I'm writing for you.